Our Services

India Entry Strategy:

We help identify the right entry strategy for International Brands wishing to enter India and identify and negotiate with prospective Master Licensees / Master Franchisees / Joint-Venture Partners as per the need. Our work for Warner Bros Consumer Products on their India entry strategy is an illustration. We  represented Warner Bros Consumer Products as their Agent in India with complete responsibility for the Product Licensing business.

Launch of new Retail Concepts:

We help Clients intending to launch new Retail businesses in India with advice covering the following areas – Competitive landscaping; Qualitative market research for identifying gaps in the market; Development of appropriate positioning platform; developing the Marketing strategy including Customer Relationship Management; Retailing strategy development and building the Organization required to execute the business. Our work with Ethos Limited, a Prestige and Luxury chain of watch retailing is a good example.

Licensing Agent:

We represented Warner Bros. Consumer Products in India from 2009 to 2014 in what is known as Entertainment Licensing. We intend leveraging our skill-sets in Licensing business in India for prospective Licensors in the Sports; Corporate Brand and Fashion Verticals.

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Scaling up through Franchising:

We help Retail businesses to validate their business models as scalable, profitable and ultimately franchisable businesses. We further help in developing the model; communicate the value proposition; attract and recruit franchisees; finalise operating systems; review processes and ultimately help in delivering agreed business objectives.

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Strategy Consulting:

En Theos offers consulting services to various clients on retail and marketing strategies to take their businesses to the next step on their growth curve.

Merchandising Service using Data Analytics:

External factors like high rentals; high cost of capital and intense price-competition have drastically affected Retail Profitability for most Retailers.  Effective Merchandising can minimize stock-outs; remove excess inventory and minimize mark-down costs thereby improving Retail profitability.  Most Retailers use an excel spread-sheet to determine base stocks and replenishments for Retail outlets broadly grouped as A; B & C category outlets.  Data Mining tools and Data Analytics can drastically improve merchandising effectiveness.  We offer such services to Retailers, linking our fees entirely to incremental profits, de-risking it totally for the clients.