About Us

Started in Jan 2005, the firm is a boutique consultancy outfit based in Mumbai, focusing on helping Lifestyle businesses in India scale up profitably. The clients are largely medium to large enterprises in the Fashion; entertainment and Luxury verticals. We  represented Warner Bros. Consumer Products for their Product Licensing business in India from 2009 to 2014.


To be the Most Preferred and Trusted Advisor to Clients in the Retailing; Merchandising; Franchising and Licensing domains.


  1. Commitment to delivering unbiased Advice with utmost professional integrity.
  2. Taking accountability for Results thereby aligning completely with Clients’ interests.
  3. Providing a Culture of Respect; Fair Play; Trust and Excellence to Employees and Associates

Our Team


Nagarajan Subramanian

Nagarajan Subramanian, the Founder and Managing Partner had an extensive experience in Sales and Marketing; Retailing; Franchising and Licensing with Voltas Limited; Titan Industries Ltd and Disney Consumer Products over 25 years, prior to setting up the consultancy practice. He set up the hugely successful “World of Titan” franchised retail chain as well as led the Retailing and Licensing business of Disney in India as the Country Director. He was on the National Executive Committee of Franchising Association of India as well as being a regular columnist for Franchise Plus magazine.  He is well-versed in designing dashboards that illuminate merchandising effectiveness and deliver actionable insights.


Dr. Gita Nagarajan

Dr. Gita Nagarajan is a Partner with a Doctorate in Experimental Psychology. She leads the Consumer insights studies and is responsible for all Market research activities.  She works with fashion clients on data analytics.